HOGO System 08


For time is a concept that has always interested me and when the people from Hogo & Socialmood came with their proposal for a resting system it seemed perfect for us to play with a visual effect in which time stops in one part of the scene and in the other it accelerates at full speed.

It is nothing more than the conceptual representation of the product we work with, "a bed" that is able to protect you from electromagnetic radiation and virtually make time pass more slowly.

Through a series of resources and time-lapses we managed to generate this effect in this very special piece.


HOGO_web_07
HOGO_web_11
HOGO_web_12
HOGO_web_08
HOGO_web_09
HOGO_web_10
HOGO_web_13

Credits

STUDIO

Noisegraph

CLIENT

HOGO

AGENCY

Socialmood

REP

Mushroom

CREATIVE DIRECTION

Carmelo Barberá, Jimmy Anderson & Jose Gallardo

3D ARTIST

Carmelo Barberá, Jimmy Anderson & Jose Gallardo

SOUND

Aimar Molero

YEAR

2022

TYPE

CGI Animation

Madrid  → Valencia  → Anywhere

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©2022 Carmelo Barberá