PURELY ICONIC

A surreal visual journey through nine rooms and its characters, celebrating 20 years of creativity.

Boris is in an empty, dark space and he has the need to fill this space with images. These images, that he does not just search for but create, will cause a transformation in him, who will become a new being.

You can see the trailer here.

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The goal was to encapsulate every piece of imagination of the studio in one audiovisual piece that is totally outside the studio’s essence.

Always worked from a conceptual basis using Serial Cut’s™ visual references resorting to transitions between the different worlds to establish a very subtle narrative line but with a great background plot, such as the creative process and the reasons why anyone decides to create: To enrich themselves in the process.

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Purely iconic is a journey along 20 years in which Serial Cut™’s creative process is deconstructed in a very conceptual fashion.

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Credits

DIRECTOR

Carmelo Barberá

EXECUTIVE PRODUCTION

Serial Cut™

CREATIVE DIRECTION

Sergio del Puerto & The SC Team

DIRECTOR OF PHOTOGRAPHY

Olmo Sobrino

SET ART DIRECTOR

Javier Le Pera

COSTUME DESIGNER & STYLIST

Bartholot

SOUND

Banjo Soundscapes

PRODUCTION

Miqui Navarro & Antonelo Novellino

YEAR

2020

TYPE

Real Footage & CGI Animation

Madrid  → Valencia  → Anywhere

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©2021 Carmelo Barberá